First, the good news: the top risers are Apple (now closely following eternal leader Coca-Cola), Samsung, Oracle and Amazon. There is a really good commentary from Jez Frampton, Chief Executive of Interbrand, where he emphasises the human and social importance of the brands in 2012: “Today’s best brands are in …
Continuing our Major Players month – marketing and branding challenges for established brands. Today we will look at an example of brand reputation management when things have gone wrong. The car in front is a Toyota. Or it was. Until in January 2010 Toyota had to recall 2.3 million cars …
Welcome to August – where did the time go? First, let’s define what do we call Major Players. Well, as opposed to the New Kids on the Block – established brands, not necessarily household names, but brands that has been in existence for a while. Since we are dedicating the …
Most new business start as a one-man orchestra. The downside is – you are responsible for everything and anything yourself. The upside though – your brand is already half way there. It’s You. You have been building your personal brand all your life, so, in effect, your business is a …
Brilliant article on a BBC site today discusses how visualisation tools can help us deal with information overload. Research shows that we are, in fact, very pictorial in our perception of the data, and using available visualisation tools can help get the message across. For technology companies, in particular, the …
For immediate release March 30th, 2012 Uniqa Consulting provides new marketing service to “pinstripe brands” Helping financial institutions, accounting and legal firms grow their brands LONDON — March 30th, 2012 — Today Uniqa Consulting Limited launches its new service aimed at financial institutions, accounting and legal firms. Lack of …
