On 5th September 2012 Christian Louboutin has been granted trademark protection for the use of red soles, following the appeal. Previously a federal judge ruled that the colours could not be trademark in the fashion industry. The decision effectively gives fashion brands the chance to monopolise colours – it …
The month of April, which Uniqa dedicated to “pinstripes” – brands that find it challenging to differentiate themselves (accountancy firms, lawyers, hedge funds), and we’d like to draw some conclusions. We have met with a few companies in the pinstripe face, and held seminars on their brand. Here …
Our Pinstripe April is dedicated to branding in the industry sectors, where it is much harder to stand up and be noticed. Having briefly talked about accounting firms and financial institutions, this time we will discuss one of the branding pitfalls of legal profession. Looking at the multitude of law …
