I have just returned from Moscow, where I attended Sviaz-Expocomm’2012, the 24nd International Exhibition for Telecommunications, Control Systems, IT and Communication Services. There was a lot to see – impressive stands, new technology, gadgets, etc. The show was dominated by Russian and Chinese exhibitors in equal measure and I have talked to some …
Brilliant article on a BBC site today discusses how visualisation tools can help us deal with information overload. Research shows that we are, in fact, very pictorial in our perception of the data, and using available visualisation tools can help get the message across. For technology companies, in particular, the …
Infographics have become one of the best way to demonstrate data, however surprisingly few IT companies are using them. Uniqa Consulting produced a series of infographics for ARGUS Software, illustrating the issues in real estate industry and how ARGUS Software solutions can solve them. You can see the whole set …
After talking about pinstripes for the whole of last month, we dedicate this month to the Geek Chic – technology companies. One of the main marketing challenges for technology companies is not so much differentiating themselves, like in the case of the pinstripes (see our blog entries for April), but …
